Client/ Hermès Taiwan

Project/ 2016 summer window

Design & Curated/ AMCP Studio

Production/ Hozen Plan

Photography/ bobby Ho

Drawing inspiration from vibrant and tropical fruits, the concept for this summer display revolves around the indigenous fruits of Taiwan, forming a subtropical fruit realm. The tropical fruit hues, reminiscent of the splendid palette of HERMÈS merchandise, come to life in our vision. Our aim was to craft an enchanting narrative, a vivid art sanctuary where fruit juices transform into paint and dragonflies become brushes, conjuring the essence of our products from the natural world. Within the expansive window, a rabbit has joined the studio, utilizing a specially designed mechanical contraption to extract lime juice, infusing the story with depth and intrigue. Delicate glass jars take shape as bees, brimming with yellow-hued tailoring tools. Every element draws inspiration from the lively wonders and fantastical beauty found in nature, reflecting the aesthetic that inspires HERMÈS. Embrace a joyful and fruit-filled summer experience!