Client/ Hermès Taiwan

Project/ 2019 Spring window ORIENTAL DREAM

Design & Curated/ AMCP Studio

Production/ Hozen Plan

Photography/ HAN Studio

The Oriental Dream, an age-old treasure of Chinese literature and art, spans over 2000 years. In contrast to the Western interpretation, the Eastern dream derives its essence from nature and consciousness. It was Zhuangzi who first recognized the inseparability of the dream world and reality. Inspired by the artistic conception of Chinese painting, we aim to guide viewers into penetrating reality.

In two classic Chinese paintings, monkeys frolic amidst plum blossoms, and frogs leap through lotus ponds. We transform Hermès products into part of these paintings, where frogs leap and monkeys break free, adding a touch of elegance to caring hats and bags. The essence of dreams in Chinese landscape painting finds expression through white space. Goldfish gracefully navigate mountains and shuttle through Hermès products. Dreams become reality, akin to the feelings evoked by the Hermès brand—a dreamlike spirit and vision.

Welcome to the world of the Oriental Dream—a fusion of Chinese artistry and Hermès elegance. Embark on a journey where imagination intertwines with reality, where frogs leap and monkeys roam. Let the beauty of this timeless art form transport you to a realm of dreams, where Hermès becomes the embodiment of ethereal aspirations.