Client/ Hermès Taiwan

Project/ HERMÈS 2020 ALL YOU NEED IS A SEED

Design & Curated/ AMCP Studio

Production/ AMCP Studio & Hozen Plan

Photography/ HAN Studio

In this season, our focus revolves around the enduring concept of nature's unyielding rebirth. The resilience witnessed in the face of adversity is a shared trait between humanity and the natural world.

Just as forests ravaged by fires in Australia, California, and the Amazon witness new life emerging from their ashes, a fresh cycle begins when it seems all is lost. By spreading this message to all, we aim to inspire perseverance and remind everyone not to lose faith, especially in challenging times like 2020. Within hardship lies the potential for new beginnings. Just like a tiny seed that blossoms into a magnificent forest, our belief in overcoming difficulties fosters the growth of new hope.